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Louis Vuitton's New Women's Fragrances

Louis Vuitton is challenging the perfume scene again with new fragrances and a high-production campaign starring Léa Seydoux. Yes, Léa: Bond girl and breakout star at the Cannes Film Festival for the movie Blue Is The Warmest Color.


Set to be released mid-September, the campaign was shot in South Africa. WWD fills us in with the BTS details as Patrick Demarchelier, who has a few Vogue covers to his name, lensed Lea. Marie-Amélie Sauvé, who worked at French Vogue and long time collaborator of designer, and Louis Vuitton creative director Nicolas Ghesquière, served as the stylist. Makeup was handled by Christelle Cocquet who has done numerous projects with brands like Diesel Black Gold, Max Mara, and Giorgio Armani, along with publications such as Vogue Italia, and Elle. Hairstylist Damien Boissinot worked on the shoot. He has also styled the hair of Britney Spears, Christina Aguilera, Celine Dion, and Kristen Stewart for titles like Allure, i-D, T Magazine, and Elle.

Louis Vuitton's collection of seven perfumes, with names including "turbulences" and "matiere noire", are on sale for around 200 euros ($224) for a 100 ml bottle.

That is close to the price of niche perfume brands such as By Kilian, which have been enjoying sales growth four to five times higher than big, traditional fragrance providers whose prices cost under 100 euros.

Perfume has been more resilient to the industry downturn than some parts of the luxury market, with global sales estimated to have risen 2.9 percent to about 15 billion euros last year. Within that, sales by niche brands jumped about 15 percent to around 1 billion euros.

The perfumer, who worked for decades with fragrance producer Firmenich, created many commercially successful perfumes including L'Eau d'Issey for Issey Miyake and Poeme for Lancome and Acqua di Gio for Armani.